Dr. Shaunak Roy

• Dr. Shaunak Roy is an Assistant Professor of Management Studies and the Professor-in-Charge of the Management Group at the Department of Management Studies, St. Xavier’s College (Autonomous), Kolkata.
• He earned his Ph.D. in Commerce from the University of Calcutta in 2021, with a specialization in brand personality research.
• His research interests include branding, consumer behaviour, organisational behaviour, and entrepreneurship.
• He has published research articles in peer-reviewed journals indexed by Scopus, Web of Science, and ABDC.
• Dr. Roy is the co-author of three textbooks — Entrepreneurship Development, and its recently launched Bengali version, and  Business Ethics — all published by Oxford University Press.
• He has also authored books on facilitation techniques in higher education and visual merchandising.
• Additionally, he has edited two case books on management and marketing.
• Apart from his academic role, he is a Management Expert with BBN Times, a UK-based media tech company, and serves on the editorial boards of various management journals.
• He is the Editor of the IUP Journal of Brand Management, the International Journal of Marketing and Business Communication, and YouThink.
• He is often invited to deliver talks and presentations on marketing, higher education, and research methodology.
• Dr. Roy has also worked on consultancy and corporate training assignments for organizations such as Streebo, NSOU, Commacad, and CEMCA.
• His work has been recognized with several awards, including the Guru Vishistha Award 2024 from Dayananda Sagar Business School, Bengaluru, and the Young Scholar Award 2023 from BIMTECH, India.