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Reference Management Using 'Mendeley'
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Assistant Professor of Management, St. Xavier’s College (Autonomous), Kolkata.
Professor-in-Charge of the Management Group in the Department of Management Studies.
Received the ‘Best Researcher Award’ in 2020 from the Elite Members Group, SSM Trust, India.
Young Scholar Award from the Birla Institute of Management Technology, Noida, India.
He received his Ph.D. from the University of Calcutta in 2021 for his work on brand personality.
Dr. Roy has published in academic journals and is indexed in Scopus, Web of Science, and ABDC.
He has co-authored four books on domains such as Entrepreneurship Development, Business Ethics, and Effective Facilitation Techniques.
In 2024, he was recognized by LinkedIn as a “Top Brand Strategy Voice” as well as a “Top Research Skills Voice.”
His research interests primarily concentrate on the versatile dimensions of Branding, Consumer Behavior, Entrepreneurship, and Organizational Behavior.